If you are looking to take an SEO (Search Engine Optimisation) course, you want to choose one that works for your budget and learning style. But why take an SEO training course in the first place? What good will it do?
The world of marketing is quickly changing. Now companies tend to rely on Google Ads, Social Media, and other online marketing strategies to grow their business. One strategy of interest for many business owners, marketers, and business experts is SEO— a process of selecting the best keywords on Google search and trying to rank higher on them. Looking at various case studies and examples of businesses that have thrived, strong SEO strategies seem to be a common denominator among many of them. So it’s something you or your marketing staff should definitely learn how to do.
SEO is a key part of any business’s digital marketing strategy, especially if the company has any online presence. By implementing a few tricks with keywords, analytics, simple formatting, and other SEO techniques, you can make a huge difference in how your business websites rank in search results.
All of this comes from learning SEO. Taking an SEO course can do several things for you. It can expand or give you basic knowledge of the subject and help you become a more valuable asset to your company. It can prepare you for larger responsibilities in the future. Learning SEO can even make you more desirable to new job opportunities.
So if you’re looking for a quality learning experience on keyword research, Google tools, boosting a website’s performance, building a career that only needs a laptop and internet connection, then here are the best SEO trainers and programs that you should check out.
1. The University of Sydney
The Introduction to SEO course at the University of Sydney is best suited for small business owners, website marketers, those seeking to improve their own SEP performance, or those wanting to understand better and check the work of a third party agency.
The short course is a practical workshop in a computer lab, with online examples and exercises. It will cover the following:
- An overview of search engines and Google results.
- The differences between SEO and PPC search rankings.
- Why SEO is essential for any website.
- The main ranking factors used by Google.
- Identifying keywords used by searchers.
- Planning and implementing optimised website content.
- Optimising for local searches, images, and video content.
- Search engine marketing e.t.c.
Right now, the school is offering them via Zoom at $496.00. You can sign up for one 8-hour session, or two sessions that total 7 hours. There are no prerequisites required.
Address: The University of Sydney NSW 2006 Australia
Phone Number: (02) 9351 2222
Website: cce.sydney.edu.au
2. Sydney Community College
Sydney Community College offers an SEO and Google Analytics Introduction Course for beginners. The school offers this 2-day comprehensive workshop either in a classroom setting or online via Zoom. You will learn the theory, concepts, and tools you can use to identify issues and opportunities to improve your SEO by running an SEO audit.
By the time you finish up this 3-day course, the instructor will have covered:
- The concept of SEO
- How to identify both good and bad examples of SEO
- Reviewing your website and putting a plan into action to improve its SEO health
If once you finish this great course and you want to expand your SEO knowledge, Sydney Community College offers an SEO and Google Analytics Comprehensive Course for beginners.
The introductory course is $199.
Address: 2A Gordon St, Rozelle NSW 2039, Australia
Phone Number: (02) 8752 7555
Website: sydneycommunitycollege.edu.au
3. Rammarketing
Rammarketing’s SEO course is more suited to companies that want to train its employees in advanced marketing techniques. However, you can complete a personalised training session at your workplace or in training rooms throughout Sydney. Remarketing also offers group workshops.
Their Advanced SEO course teaches you how to maintain top search engine ranking, how to use SEO to target new customers and reach into new sectors of the market, and how SEO can help you reach the local, national, and international markets.
Training sessions at your workplace or a training room are tailored to your business and its needs. The workshops run about 3 hours with time for answering questions. At the end of the session, you will leave with a strategic online marketing plan utilising everything you just learned.
The group workshops also run about 3 hours with time for questions. All members of a group workshop receive a printed summary of notes from the workshop.
For pricing, send over an enquiry.
Address: Jacksons Rd, Warriewood NSW 2102, Australia
Phone Number: (04) 18 118 401
Website: rammarketing.com.au
Consider This When Signing Up for an SEO Course
All SEO courses and training programs you’ll find in Sydney advertise themselves as the best of the best. Not all of them can be the best for you, though. Make a checklist for yourself listing all the things you need from an SEO course, from budgeting needs to information to schedule. Outside of matching your needs to what a program offers, there are a few non-negotiable qualities you’ll want the SEO course you choose to hit. Most, likely, you won’t be able to check off everything on your course wishlist but aim to get as many points as possible.
Check Reviews
As you look through the SEO courses in your area, read the reviews of the school and the teachers. Ask for an honest opinion from people who’ve actually attended the school. Because websites tend to feature only the best testimonials, use Google reviews or another teacher/school review site to see the other end of things. If you know someone who has already taken an SEO course, ask if they have recommendations or know anything about the schools or courses you are looking into.
Practical Application
The course you take should offer some level of practical application. In other words, you to apply the knowledge you are gaining in real-world situations before you complete the course.
Job Placement Assistance
Though not a firm requirement, job placement is incredibly helpful, especially if you’re starting out. Look for courses that offer job placement assistance or networking opportunities after you finish the course. This gives you an advantage when you’re ready to enter the workforce.
Updated Methods
SEO is a fluid and competitive field. Things are always changing and being updated. The course you take should be up-to-date with the latest information and tools. If you attend a course that’s teaching outdated methods, you will end up behind the times. If you can’t keep up with competitors, then your skills end up obsolete.
Shop Around
You’ll definitely want to look at more than one course and compare pricing and packages. You’ll also be able to figure out what, on average, a school or company will charge you to train you in SEO. This way, you can easily cross off the courses that are charging you over a thousand dollars but offering you the same things half of your other options are.
Flexibility
If you work a full-time job or have other people who rely on your availability — like children — you’re going to need a course that is flexible. In this case, self-driven online coursework is the best option. Studying through an online portal will help you create your own school hours so you can take your time to learn the material around what life throws at you.
Conclusion
Picking the right SEO course is not always easy. You need to know what you want to get out of it and what will work for you. But, if you take the time to review what is available in your area, you can find the right SEO course for you.
